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The cliche answer is great defenses, and the last three Super Bowl winners--Tampa, New England and Baltimore--support that logic. But before the 2000 season, the argument can be made that 12 of the previous 13 Super Bowl winners (the lone exception being the 1990 Giants) were offense-dominated teams.
So great offenses also can win. In fact, it says here great offenses will win this season when the Rams beat the Raiders in the Arena, er, Super Bowl.
What wins Super Bowls are transcendent players who redefine their careers at the ultimate moments. Think John Elway helicoptering to a first down in 1998. Think Joe Montana dissecting the Bengals on the game-winning drive in 1989.
What wins Super Bowls are coaches who give transcendent players advantages by putting them in positions to succeed. Think Ion Gruden and Bill Belichick the last two seasons or, if you prefer, Joe Gibbs in 1988.
Assuming Kurt Warner and Marshall Faulk are healthy and can play as they did two seasons ago, no team has more game changers than the Rams. Some would say it is a big assumption that they will be healthy, but it may be a bigger assumption that two of the most gifted players in the game can lose their gifts so quickly.
This team also has the premier offensive mind in the game. Mike Martz is the coach whom offensive coaches at every level of football study in order to better prepare their teams.
Think Warner throwing beautiful spiral after beautiful spiral on February 1 in Houston, just as he did when he was the NFL's Most Valuable Player in 1999 and 2001. Think Faulk dancing through gaps, around linebackers and by defensive backs. Think Isaac Bruce and "lorry Holt bursting out of their breaks, making effortless catches and then running away from everyone.