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The computer age is upon us ... (how's that for understatement?!). Our society has been utterly transformed by the new digital-reality. This technological revolution is so pervasive in our culture that many self-proclaimed experts and futurists are predicting a paperless society--and sooner rather than later. Among the prophets of electronic progress is Nicholas Negroponte, professor and founder of the Media Lab at MIT. Negroponte describes the technological revolution in terms of a shift from atoms to bits; that is, a shift from the importance of material objects to the supremacy of digital information transmission. He says it is irrevocable and unstoppable, and that all of life is in the process of digital transformation.
Associations like MTNA are confronted with this cyber-challenge as we consider the fulfillment of our mission and purpose. Some association writers today proclaim the end of traditional associations, that they will be replaced by cyber associations that exist only on websites. Others, including myself, believe that the future lies in embracing the new technologies to help us become accessible 24/7 and to reshape our delivery of information, but not to replace personal interaction between and among our members. A proper associational experience must be intensely personal. Therefore, technology must support not supplant the personal aspect of associational membership.
Yes, technological innovations have changed the way we work and live and think. We cannot imagine our lives without computers. But neither can we imagine life, especially association life, without personal interaction, human conversation or for that matter, our music studios without a living, breathing teacher. As Sven Birkerts, a prominent essayist and literary critic, has warned: "I would urge that we not fall all over ourselves in our haste to filter all of our experiences through circuitries." Otherwise, he says, the end result of the new cyber-reality may well be loss of meaning under a tide of endless information and computer bytes.
My role as executive director of MTNA is to balance technological innovation with the best traditional association ...