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RP wins awards in New York festival.
(From Philippine Daily Inquirer)
Byline: Roger Pe, Contributor
A CHARMING campaign with a sprinkling of wisecracks for a mall cafe, an unusual shoe ad that reminded the target to play rather than do house chores on Labor Day, a fabulously art-directed hotel ad, and a print ad that told kids that bright minds read won World Medals for the Philippines in the 2003 New York Print Advertising Festivals held in New York last Aug. 25, 2003.
Given annually for the best print advertising worldwide for almost 50 years now, the awards are branded by the organizers as World Medals and the winning ads showcased in a glossy coffee-table book circulated worldwide.
Campaigns and Grey's print effort for Seattle's Best bagged the Philippines' only Silver World Medal in the annual advertising competition that attracts thousands of entries from all over the world. The silver win by Campaigns was for its three-series print ads named "Kiss," "Foreplay" and "Sleepless." "Foreplay" was also a finalist in the London International Ad Awards last year.
The creative team of the award-winning ad was composed of John Amon and the ...
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