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(From India Business Insight)
Hatsun Agro Products Ltd is upgrading its ice-cream brand, Arun, into a super premium brand. The revamped version will have a cream content of 15 percent, which is 50 percent more than the stipulated standards and 42.5 percent solids compared to 36 percent in other brands. Arun is the largest selling ice-cream brand in South India with a 34 percent market share.
Hatsun plans …