AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/coms2/summary_0286-24185121_ITM" title="Facts and information about Branding - Brand new heavies.">Branding - Brand new heavies.</a>
Close
Set up an RSS feed that alerts you when new articles from Europe Intelligence Wire are available.
Frequently asked questions about RSS feeds
Branding - Brand new heavies.
(From Financial Director)
Byline: Jane Simms.
On the face of it, Intel, Lycra, Teflon, Scotchguard, Visa, MasterCard, VHS, Dolby, NutraSweet and Interflora might not appear to have much in common - but they do. They are all 'ingredient brands', the name coined to describe commodities that have created such a strong consumer franchise that their direct customers are forced to incorporate them in their own products because of the enormous value this could add to their own proposition.
In theory, ingredient branding is 'a win-win situation'. Ingredient brands create perceived added value for which customers are prepared to pay a premium, and sales ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Intel Inside at 10; World's largest co-op effort must confront success, slowing...
- Magazine article from: Advertising Age Elkin, Tobi April 30, 2001 700+ words
...sales of personal computers, where does Intel Inside go from here? A decade ago this month...branding the guts of the PC became known as Intel Inside, the world's biggest co-op advertising...with the slowdown in PC sales, the Intel Inside program has reached beyond tie-ins...
- Intel Expands Intel Inside Program for Resellers with Small Business Key Focus.
- Press release article from: Business Wire September 17, 2002 700+ words
...2002 Intel Corporation has expanded the Intel Inside(R) Program for the 75,000 members of...said Carol Barrett, director of the Intel Inside program. "The use of the Intel Inside brand and co-op marketing funds for new...
- Compaq Rejoins 'Intel Inside' Advertising Pitch, Signs 10-Year...
- Newspaper article from: Knight Ridder/Tribune Business News Takahashi, Dean January 19, 1996 700+ words
...Compaq Computer Corp. has decided "Intel Inside" doesn't sound so bad after all...based Compaq said it will rejoin the "Intel Inside" advertising campaign after dropping...and cared only that the computer had "Intel Inside," then the Compaq name didn't necessarily...
- Compaq and Intel Corporation Announce New Agreements in Engineering and...
- Press release article from: Business Wire January 18, 1996 700+ words
...In addition, Compaq has entered the Intel Inside (r) program and will use the Intel Inside logo in its products, advertising and...very happy that Compaq is returning to the Intel Inside program. Intel has worked very hard to...
- Compaq to rejoin the ''Intel Inside'' advertising campaign.(Originated from...
- Newspaper article from: Knight Ridder/Tribune News Service Takahashi, Dean January 18, 1996 700+ words
...Compaq Computer Corp. has decided ``Intel Inside'' doesn't sound so bad after all...based Compaq said it will rejoin the ``Intel Inside'' advertising campaign after dropping...cared only that the computer had ``Intel Inside,'' then the Compaq name didn't...
- Intel Inside Nearly Eighty Percent of the World's Fastest Supercomputers.
- Press release article from: M2 Presswire June 23, 2009 700+ words
...23 June 2009-Intel Corporation: Intel Inside Nearly Eighty Percent of the World...including two in the top 10, now have Intel inside. Systems using Intel Xeon quad-core...maximize the value of HPC systems with Intel inside. Intel Cluster Ready architecture shortens...
- 'Intel inside' out.(the company plans for its marketing)
- Magazine article from: Australian PC World Nystedt, Dan March 1, 2006 700+ words
...has decided it's out with the old "Intel Inside" campaign in favour of a new logo and...the word that has circled the phrase "Intel Inside" for over two decades. Change of focus...Calder, a spokesman for Intel. The "Intel Inside" campaign focused solely on the company...
- Compaq rejoins Intel Inside campaign. (Compaq Computer, Intel in...
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network February 5, 1996 700+ words
...Compaq Computer Corp. has returned to the Intel Inside campaign, part of a series of agreements...In addition, Compaq has re-entered the Intel Inside program and will use the Intel Inside logo in its products, advertising and packaging...
- Creator of Intel Inside Program Honored by Purdue University.
- Press release article from: Business Wire May 16, 1996 700+ words
...and merit. "With just two words -- Intel Inside -- Dennis has been able to simplify...implementing the world-recognized Intel Inside(R) program that created brand awareness...microprocessors as their "brains." The Intel Inside program has generated almost $2 billion...
- Intel to Energize Channel Sales With Intel Inside Logo, Co-Op Ad Dollars; Intel...
- Press release article from: Business Wire December 4, 2000 700+ words
...dealer network will be able to use the Intel Inside(R) logo in print advertising and...For the past decade, use of the Intel Inside logo has been limited to original equipment...special training. "The use of the Intel Inside logo and ad funds will greatly enhance...