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Editor's letter - How FDs can get hold of the top job.

Europe Intelligence Wire

| September 01, 2003 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Financial Director)

With few exceptions, most financial directors fall into one of two camps: those who believe they could do their chief executive's job better than he can, and those who are prepared to give it a try.

In other words, the majority of FDs harbour dreams of being top dog.

Make a list of the key attributes that make a good chief executive. Strategic thinking, understanding of finance, leadership, vision, communication skills and entrepreneurial spirit, perhaps. Few of these are things that FDs learned to master while studying SSAPs and management accounting.

More to the point, and as a very general rule, finance is more likely to attract graduates who think that spreadsheets are pretty cool, not those who prefer to talk about concepts of customer interaction.

And yet, our survey this month shows that FDs can actually make pretty good chief executives. Of the 58 FTSE-350 CEOs we found who used to be FDs, 34 have generated total shareholder returns better than the market's.

And half a dozen of those who are below ...

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