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Mosaics, created by inlaying small pieces of varicolored material to form pictures or patterns, were created as early as 4000 BC. Recently, New York City visual effects and design company Click 3x placed a new spin on this ancient art form by using moving video imagery instead of still photographs to create one of these designs for two 30-second television commercials.
The spots, which invite consumers to take a closer look at financial institution Wells Fargo, open on the company's trademark stagecoach as its rolls through a Western landscape. As the carriage swings past, the camera zooms in, and the coach transforms into a photo-mosaic comprising hundreds of small frames, each containing moving video footage. These layers appear over portions of the main footage, with each "box" matching the particular color scheme that it replaces.
The artists started the effect in motion by using Discreet's sparks plug-ins, which enabled the artists to segment the main video imagery into boxes. To create the actual video montage, editor Lars Fuchs used an Avid Media Composer to cull the individual mosaic clips from more than 20 hours of ...