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Graphically engineered chickens. (broadcast).(Brief Article)

Computer Graphics World

| August 01, 2003 | Moltenbrey, Karen | COPYRIGHT 2003 PennWell Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

For the recent live-action television commercial "Maybe Not," Steele VFX (Santa Monica, CA) created a barnyard of funky chickens for Burger King. The 30 second spot opens on two boys as they examine their lightning bolt- and star-shaped chicken tenders. The boys' imaginations then take over as they visualize a chicken coop populated by odd-looking varieties of fowl.

To produce the distinctive chickens, Steele VFX used NewTek's LightWave 7.5 for modeling, animating, texturing, and rendering the imagery. As strange as they look, the birds appear plausible except for their shapes, as the detailed texturing of the chickens' feathers helped create an illusion of reality. To make the feathers, the artists used photographic imagery and weighted the textures in LightWave.

The quirky way that chickens move also provided a hint of reality to the segment. Prior to animating the ...

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