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Research Shows Candidate Name Order Will Matter in California Recall Election.

Europe Intelligence Wire

| August 18, 2003 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From AScribe)

COLUMBUS, Ohio -- The ordering of candidates' names on ballots in the upcoming California recall election will likely affect the outcome, if the state's presidential election is a guide.

In the 2000 presidential race, George W. Bush received 9 percent more votes among Californians when he was listed first on the ballot than when he was listed later, a new study found.

"Even in high profile elections such as the presidential race and upcoming recall contest, name order on the ballot can make a big difference," said Jon Krosnick, co-author of the study and professor of psychology and political science at Ohio State.

"When the candidates are listed …

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