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Value that Filipinos put on product quality.
(From Philippine Daily Inquirer)
Byline: Dennis M. Arroyo, Contributor
THE REBEL soldiers raised funds for their coup by selling a helicopter at a steep bargain-only P20,000. But it came with a quality defect. The propeller did not rotate, the chopper did.
Jokes on ridiculous product quality have been around since your grade school days. But quality concerns are a serious matter, as any market researcher knows. So, what do consumers really think about quality issues?
Survey data on product quality are available from Social Weather Stations (SWS).
Main product lure
The following data are taken from the SWS national survey of March 2003.
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