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SAfrica: Three Limpopo FM stations merge to "maximize" advertising strength.
(From BBC Monitoring International Reports)
If big companies thought that indigenous radio stations were not economically viable, then they are in for a shock.
This was said by Reserve Bank governor, Tito Mboweni, in Rosebank, Johannesburg, yesterday at the launch of the Limpopo Combo.
This is a strategic initiative that will see the province's three African-language radio stations - Munghanalonene, Thobela and Phalaphala FM - combine in order to maximize their advertising strength. Mboweni said that if he were a Jaguar dealer, he would have targeted the three radio stations, which broadcast in TshiVenda, Sepedi and XiTsonga, because their listeners …
