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(From BBC Monitoring International Reports)
If big companies thought that indigenous radio stations were not economically viable, then they are in for a shock.
This was said by Reserve Bank governor, Tito Mboweni, in Rosebank, Johannesburg, yesterday at the launch of the Limpopo Combo.
This is a strategic initiative that will see the province's three African-language radio stations - Munghanalonene, Thobela and Phalaphala FM - combine in order to maximize their advertising strength. Mboweni said that if he were a Jaguar dealer, he would have targeted the three radio stations, which broadcast in TshiVenda, Sepedi and XiTsonga, because their listeners …