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TransUnion Expands Service to Offer Speedier Cross-Sell Data.
TransUnion, an information services company, has introduced two new prospecting solutions to acquire new customers and enhance existing relationships.
The Rapid Notify Account Acquisition and Rapid Notify Cross-Sell services are designed to help lenders secure new customers and offer additional products and services to existing customers.
"Rapid Notify Account Acquisition and Rapid Notify Cross-Sell provide critical decision information so a marketer can extend the most appropriate credit offer to the right candidate faster," said Michael O'Connell, senior director of product management, TransUnion. "These new solutions help increase prospect response rates and strengthen existing customer relationships."
Rapid Notify Account Acquisition monitors the consumer population for credit activity that indicates a likelihood to respond to new products or services, then qualifies those consumers for automatic inclusion in marketing outreach efforts, the company said.
Rapid Notify Account Acquisition allows users to select from customized credit characteristics in addition to receiving phone numbers for telemarketing programs.
Rapid Notify Cross-Sell allows lenders to proactively and automatically evaluate their customer base for file changes that qualify ...
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Source: HighBeam Research, TransUnion Expands Service to Offer Speedier Cross-Sell Data.