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Created to fuel endurance athletes, energy bars have morphed into a confusing array of varieties: protein bars, cereal bars, snack bars, "nutrition for women" bars, and bars aimed at dieters of every persuasion, from low fat to low carb. Americans have recently spent more than $1.4 billion a year on such bars, responding to marketing claims promising world-class energy, complete nutrition, more muscle, and less waist. For some bars, notably those high in protein, the "delicious" claim is particularly suspect.
Can these bars bestow real nutritional and athletic benefits, or are they just glorified candy bars? To find out, we conducted our own bar exam, evaluating ...