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HLL, Emami make an attempt to enliven declining talc market.

Asia Africa Intelligence Wire

| July 18, 2003 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Business Line)

New Delhi, July 17. THE Rs 640-crore talcum powder market, in slow decline in the past couple of years, could do with a whiff of fresh air.

Now, in an attempt to stem category degrowth, marketers such as Hindustan Lever and Emami are attempting to rejuvenate their talcum powder brands.

While Hindustan Lever has relaunched its flagship talcum powder brand, Ponds Magic Talc, besides extending Lifebuoy and Fair & Lovely to talcs, the Kolkata-based Emami Group has recently relaunched its Emami Golden Beauty talc range.

Emami has rolled out the relaunched Golden Beauty across the country, with higher distribution in the…

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