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In the aftermath of record meat recalls, certain supermarkets and restaurants are touting something new irradiated chicken and ground beef.
Irradiation eliminates any bacteria that might exist in food," according to a Food Emporium supermarket flyer. "You can't taste the difference," claims a pamphlet from SureBeam, a leading food irradiator. "Enjoy with confidence!" says a poster advertising irradiated double cheeseburgers at a Minneapolis Dairy Queen. Full-page newspaper ads from Wegmans supermarkets tell customers that they can cook a juicy irradiated burger the way they like it" and "without worrying about safety".
CONSUMER REPORTS put claims like ...