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In February of 1936, a dedicated band of professors, journalists, engineers and labor leaders founded Consumers Union-an organization dedicated to providing information on products and services, educating the public, and as the charter said, helping to "maintain decent living standards for ultimate consumers."
Founded during the depths of the Depression, the bedrock of the new organization was the scientific testing of products, to sort out the shoddy and the unsafe from the solid and the excellent. Three months after the organization formed, Consumers Union published the first issue of Consumer Reports magazine.
That first issue was 24 pages in black-and-white--with, of course, no advertising. It rated products that the fledgling organization could afford to test on a limited budget, such as milk, soap, breakfast cereals and stockings. It gave readers advice on health (does Alka-Seltzer work?) and finance (are credit unions a good idea?)
Since 1936, our staff has grown to more than 400, and the ...