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I can't imagine keeping up with family, friends, and business contacts these days without e-mail. I'm frustrated and angry that such a convenience turned into such a hassle so fast.
It took Hormel Foods 65 years to sell 6 billion cans of Spain. It takes marketers less than three days to e-mail the same number of "spam" messages to America Online customers alone, turning one of our newest forms of communication into their cheapest selling tool (see CR Investigates, page 12). Who has the burden of fighting them off? Consumers. Every day you have to comb through dozens of undesired--often vulgar--e-mails to find the ones you actually want to read. It wastes time and money and it's infuriating.
So far, our only recourses have been spam-blocking software (perhaps the most promising solution), consumer vigilance, and the few state laws strong enough to offer some relief. Though 33 states have anti-spam laws, some just require the e-mail to be labeled as an ad or an adult ad, and some protect only residents receiving e-mail from within that state or through a ...