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How to win over fans. (NHL).

The Sporting News

| July 14, 2003 | Yorio, Kara | COPYRIGHT 2003 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The NHL always is trying to figure out how to bring in more fans. But in a little more than a year, it will have to find a way to keep the fans it has during a work stoppage everyone has seen coming for months and months and months.

Below is a suggestion to address both problems. But first, a quick anecdote for commissioner Gary Bettman, general mangers, owners and even the players:

A nearly blind boy, a few months shy of his third birthday, stopped by an NHL practice last September. He was held up to the glass, but because of his limited vision, he couldn't focus on the puck or specific players. Nonetheless, he was mesmerized.

"Fast!" he ...

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