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Pitching baseball's American idol: Sure. Fox pushed for the All-Star Game winner to get home-field advantage for the World Series. Once operating clandestinely, it now boasts to selling owners and players that this concept would be healthy for pastime and telecaster. Fox Sports president Ed Goren, alluding to MLB's six-year, $2.5-billion contract, muses: "At these prices, we're entitled to an opinion." (Hear Bob Costas, Peter Gammons. Bobby Valentine and Joe Morgan howl; of course, their networks are showing reruns.)
Fox also spent millions on a "This Time It Counts" campaign because Goren bets last year's lowest-ever 9.5 rating will rebound--if the game is "competitive." Joe Buck ...