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In our recent survey of new-car buyers, respondents who said they negotiated the price typically saved around $1,709. Surprisingly, 38 percent didn't negotiate, which is up from 30 percent two years ago. Many felt--or were told--that the dealer wouldn't haggle because of special pricing or financing on the vehicle.
Rebates and financing offers typically come from the automaker; they don't affect dealer profit. Therefore, don't hesitate to negotiate the vehicle price even if there are special deals.
To get the lowest price, find out what the dealer paid for the car. The dealer invoice price is commonly available on web sites and in pricing manuals, but that isn't necessarily what the dealer paid. There's often behind-the-scenes sales programs; such as dealer incentives and holdbacks (basically dealer rebates), that give the dealer extra profit margin.
To help you establish a reasonable target price, CONSUMER REPORTS offers New Car Pricing Reports that include the CR Wholesale Price. This is the invoice price minus any dealer incentives, rebates, and holdbacks, and can give you a close approximation of the ...