AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Faith Popcorn, a marketing consultant and trend expert. predicted that the war and its aftermath would bring on "a new kind of flag-driven marketing." Well, we're here to say that the flag-driven future has arrived, and it's not always pretty
* A Web site selling patriotic T-shirts said that 10 percent of profits would go to the Red Cross. which was unaware of the site.
* An e-mail offered to ship a novelty dollar to soldiers. Cost: $2.
* Unsolicited e-mail touted potassium iodide "nukepills."
* Contractors went door to door offering to build shelters, promising protection from airborne nuclear-, biological-, and chemical-warfare agents.
But the flag-waving pitch that won our top honors arrived at a reporter's computer recently with the subject line "Support for Our President." It offered a "FREE God Bless America T-Shirt" for answering what it called an important survey question. "With the war overseas and constant threats of terrorism here on our shores," it said, "NOW is the time for Americans like you to make your voices heard." The question: "Do you support President Bush?" Survey responses, the e-mail said, would be sent to Congress.
When our reporter clicked to ...