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TV or not TV? (Selling IT).(Brief Article)

Consumer Reports

| May 01, 2003 | COPYRIGHT 2003 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

We've often seen the boast "As seen on TV" and wondered why a television appearance would confer status on any product. More recently, ...

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