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Neat pants for sloppy people. (Product Test).
How much would you pay for a pair of khakis that's truly stain-resistant? Lee, Levi Strauss, and other purveyors are betting that you'll pay an extra $10. That's the premium being charged for specially treated cotton khakis. Are they worth it? After testing several brands, we'd give them a qualified yes.
Lee Performance Khakis and Eddie Bauer Nano-Care Chinos incorporate stain-repellent molecules into the cotton fibers. Dockers Go Khaki with Stain Defender uses a coating of DuPont Teflon to repel oil- and water-based spills from the fabric.
Both approaches work well enough, although the manufacturers don't promise that the pants will repel every stain. And our testing confirms that you shouldn't expect miracles.
Spills don't bounce off the fabric or roll away harmlessly, as TV commercials or Web-site presentations would have you believe. Clear or water-based liquids bead up, but semisolid substances like jelly or gravy sit in a glob. To ensure that spills don't leave even a temporary stain, you have to blot them ...
- Lee Performance Khakis Out-Perform the Rest; New NANO-CARE Fabric Technology...
- Press release article from: Business Wire January 23, 2002 700+ words
...R) Jeans is introducing Lee Performance Khakis, a line of women's and...guesswork of stain removal. Lee Performance Khakis get stains out faster and...stain resistant products, Lee Performance Khakis' ability to repel stains...
- FEATURE/Lee Performance Khakis Amaze Consumers; New NANO-CARE Fabric Technology...
- Press release article from: Business Wire July 25, 2002 700+ words
...guesswork of stain removal. Lee Performance Khakis get stains out faster and...stain resistant products, Lee Performance Khakis' ability to repel stains...between $38 and $42, Lee Performance Khakis are available in stores...
- DENIM DISH.(Brief Article)
- Magazine article from: WWD Malone, Scott Greenberg, Julee June 6, 2002 700+ words
...introduced the first TV campaign for its new Lee Performance Khakis, which incorporate Nano-tex stain-resistant...late-night network and cable television. The Performance Khakis spots are to break in mid-September during...
- TRUE BLUE.(jeans marketing)
- Magazine article from: WWD Malone, Scott June 23, 2003 700+ words
...campaigns to be more product-focused. A prime example is last fall's spots introducing the stain-resistant Lee Performance Khakis, which featured a woman pouring red wine onto her pants. The average price paid for a pair of women's jeans...
- Innovative, New Fabrics May Be Future of U.S. Textile Industry.
- Newspaper article from: Knight Ridder/Tribune Business News October 24, 2002 700+ words
...for those products," he said. "There's a lot of opportunity to develop those niche markets." FABRICS: LEE PERFORMANCE KHAKIS, using technology from Greensboro-based Burlington Industries, repel wrinkles and stains. Price: about...
- DENIM DISH.(New nanotechnology fitted for khaki pants for women and...
- Magazine article from: WWD Malone, Scott Greene, Joshua Young, Vicki M. January 10, 2002 700+ words
...enhanced khaki pants for women and men for fall that are wrinkle-resistant and virtually stain proof. Called Lee Performance Khakis, the pants rely on fabric treatments developed by Nano-Tex, a Silicon Valley technology-licensing enterprise...
- Top Spots; #1: Doritos.(new television ad campaigns)(Brief Article)
- Magazine article from: Advertising Age October 7, 2002 700+ words
...sleeps when set on carpet 200 8 Home Depot Autumn Inspiration-mom changes child's room to bathroom 184 9 Lee Performance Khakis-woman lists food, pours red wine on pants 181 10 Sears Appliances-woman puts salesmen's clothes in washer...
- VF CORP. NET UP 28%, BEATING EXPECTATIONS.(2nd-quarter earnings)(Brief...
- Magazine article from: WWD Malone, Scott July 18, 2002 700+ words
...this year, placing a strong emphasis on product-specific advertising, such as the current TV campaign for Lee Performance Khakis showing a woman pouring red wine on her stain-resistant pants. After making a number of acquisitions in 2000...
- $139,725 worth of free stuff: win great gifts for everyone on your list--or...
- Magazine article from: Redbook November 1, 2002 700+ words
...surfaces--makes cooking and clean-up a breeze. total $1,150 PANTS PERFECT 50 readers will each win a pair of Lee Performance Khakis value $38 Liquid spills--coffee. wine, salad dressing, you name it--bead up on the fabric and easily...
- Stain-resistant pants build stainless retail reputation. (Men's).
- Newspaper article from: DSN Retailing Today June 9, 2003 700+ words
...so incredibly popular, it will now completely dominate some vendors' basics offerings. "In Fall 2003, our Lee Performance Khakis will account for 100% of our core men's casual sales at retail" said Holly Lavender, product manager, men...
