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KOTRA gives tips on overseas marketing.
(From The Korea Herald)
By Kim Mi-hui The 10 commandments in overseas marketing include impressing buyers, simplifying logistics, sniffing out niche markets and scouting talented local agents, according to the Korea Trade-Investment Promotion Agency.
The agency yesterday released a publication that deconstructs the successful and failed cases of international marketing to help local exporters boost their business overseas. The manual offers 10 success tips and a list of seven mistakes to avoid at all costs.
At the top of the to-do chart is the customary answer - making good products. Exporters are advised to distinguish their technology and offer …
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