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Media habits. (Opinion Pulse).

The American Enterprise

| July 01, 2003 | Bowman, Karlyn | COPYRIGHT 2003 The American Enterprise, a national magazine of politics, business and culture (TEAmag.com). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Young people aren't developing the daily newspaper or network news habit, as the data below show. Driven in part by the young, computer ownership has soared. Four percent of the public had a computer at home in 1983, more than half of all homes had one by 2000. Although only 41 percent of the population have gotten news on line, widespread computer availability is changing the way we consume news. Yet the "digital divide" is too simple a term to describe those who use and do not use the Internet. Finally, people say it would be harder to live without telephones and television than other communications media.

 
Question: Did you ...? 
 
Read a newspaper yesterday 
 
                  2002   1990 
 
18-29 years old    26%    40% 
30-49              37     53 
50-64              52     65 
65 and older       59 
 
Total              41     54 
 
Regularly watch nightly network news 
 
                  2002   1991 
 
18-29 years old    19%    40% 
30-49              23     57 
50-64              45     66 
65 and older       53     76 
 
Total               32    58 
 
Source: Princeton Survey Research Associates for the Pew Research 
Center for the People & the Press, latest that of April-May 2002. 
 
Note: Table made from bar graph. 
 
Question: Does anyone in 
your household ...? 
 
Have a computer 
in your house 
 
1983    4% 
1993   24 
2000   55 
 
Source: RoperASW, latest that of 2000. 
 
Note: Table made from bar graph. 
 
Question: Please tell me if you ever ...? 
 
Have done 
Got new on line                           41% 
Looke for news about politics/campaigns   25 
 
Did yesterday 
Got new on line                           17% 
Looke for news about politics/campaigns    8 
 
Source: Princeton Survey Research Associates for the Pew 
Internet & American Life Project, October-November 2002. 
 
Note: Table made from bar graph. 
 
Question: Now a few questions about how difficult it would be, if at 
all, for you to give up some things in your life. If you do not use or 
have the item just tell me. How ...? 
 
                      ...
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Source: HighBeam Research, Media habits. (Opinion Pulse).

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