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Government entities all share one key objective when issuing municipal bonds: to receive maximum proceeds at the lowest possible interest rates and fees. This result is best assured by the deepest possible sales penetration to every interested buyer. However, the Municipal Securities Rulemaking Board's comprehensive trade data shows that on average, issuers miss almost 60 percent of retail buyers for their deals. This type of market inefficiency costs issuers and their taxpayers money.
Federal Reserve data confirms that retail investors (households) collectively make up the largest group of municipal bondholders. As Exhibit l shows, retail investors comprise ...