Sales team the key revenue generator PCCW Directories to give sales force a boost by hiring more staff this year. Wendy Ng reports.

(From South China Morning Post)

The Yellow Pages, in business for over 50 years, might seem a monopoly. The fact is the company is facing intense competition from information Web sites, trade magazines, newspaper and even consumer magazines. After a few changes in ownership, the Yellow Pages is now owned by PCCW Directories (a PCCW company).

"Based on recent research and studies, we found that the usage of our product is very high and increasing. We put a lot of resources into improving the product and distribution channels to make them more user-friendly. The Yellow Pages business is a proven model in the international as well as local marketplace," says …