Europe to reform fair trading laws.

(From Newswire (VNU))

The Consumers' Association has welcomed proposals by the European Commission tointroduce new fair trading laws, but warned that future regulations must not undermine existing UK consumer protection. The Unfair Commercial Practices Directive is aimed at stimulating cross-border commerce and will help protect consumers buying over the internet. It will cover misleading advertising, comparative advertising and aggressive practices, with the aim of cracking down on scams and online fraud, offering consumers further protection from unscrupulous traders. If passed, the directive would also increase the powers of trading standards officers to ensure …