Imagination takes flight: Random House's Listening Library imprint launches. (Audio).

Though bough tides bearing the Imagination Studio logo have been out since January, the new imprint from Random Houses's Listening Library, which has a more commercial bent, officially launches this month, supported by a $150,000 marketing campaign.

Imagination Studio will be home to titles for children, tweens and teens that cross-promote popular publishing and media properties. Most releases are currently two ODs in length and priced under $20. Early examples include tie-ins to TV's Alias, the forthcoming feature film of John Woo's The Hulk and The Second Summer of the Sisterhood by Ann Brashares, sequel to The Sisterhood of the Traveling Pants.

"It's allowing us to experiment and gamble a little bit with format," said Listening Library publisher Tim …