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Hold those Annika Network plans: USA Network's coverage of Everybody Loves Annika set a PGA weekday record, with the Colonial's 1.6 rating more than doubling the usual. Still, Sorentam's foray into coed golf hardly alters the reality that sports TV is a man's man's man's world--in audience, inventory and all that counts.
On that Memorial Day weekend, Nielsens WNBA's re-opening on ABC were 36 percent to 0.9. That's 10 times what The Golf Channel's LPGA Coming Classic mustered. PAX's WUSA soccer was in catch-up mode, peaking at an 0.1, or maybe 1/1,000th of the concurrent NBA/Indy 500/NASCAR viewership. The demographic tuning in ...