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Hold those Annika Network plans. (Static).(Brief Article)

The Sporting News

| June 09, 2003 | Quindt, Fritz | COPYRIGHT 2003 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Hold those Annika Network plans: USA Network's coverage of Everybody Loves Annika set a PGA weekday record, with the Colonial's 1.6 rating more than doubling the usual. Still, Sorentam's foray into coed golf hardly alters the reality that sports TV is a man's man's man's world--in audience, inventory and all that counts.

On that Memorial Day weekend, Nielsens WNBA's re-opening on ABC were 36 percent to 0.9. That's 10 times what The Golf Channel's LPGA Coming Classic mustered. PAX's WUSA soccer was in catch-up mode, peaking at an 0.1, or maybe 1/1,000th of the concurrent NBA/Indy 500/NASCAR viewership. The demographic tuning in ...

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