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Where the revenue goes in corportions marketing the top 50 drugs prescribed to seniors (*). (Vital Signs).
VITAL SIGNS
Where the Revenue Goes in Corportions Marketing the Top 50 Drugs
Prescribed to Seniors (*)
Revenue Percent of Revenue
(in millions) Profit Marketing R&D
Merck and Co. $40.3 17% 15% 6%
Pfizer Inc. 29.6 13 39 15
Bristol-Myers
Squibb Co. 18.2 26 ...
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