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IN THE MIX.(Retailers' favorite background music)

WWD

| March 19, 2003 | Chicago, Lisa Bertagnoli in; Atlanta, Rebecca Kleinman in | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Ever since the days of Muzak, stores have used background music to put customers in an upbeat mood and maybe even make them feel like springing for a new outfit. Here, retailers weigh in on their favorite spins.

Elaine Gardner, OWNER, Scout, an emerging

designer boutique in Atlanta:

The Songs:

Ladytron, "604 and Light & Magic"

I Am the World Trade Center, "Out of the Loop and

Tight Connection"

Colette [a lifestyle store in Paris], "CD Compilation IV"

Various Atlanta producers' compilation, "New Sound Theory"

The Spin: Gardner plays music that she buys at local record stores like Criminal or Tower and that her boyfriend burns for …

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