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SECOND STORE ADVICE.(Brief Article)

WWD

| March 18, 2003 | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

"Study the location. Make sure you have competition so there's more traffic."

-- Lu Harris, Certain Things

"The quality of your staff will determine your success or failure. You can't be everywhere at once."

-- Tina Hart, Luna

"Be aware of how much you'll have to spend to fix up the second store."

-- Betsy Nore, Presence

"Keep your expectations low. It's a bit trying the first year …

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