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"Study the location. Make sure you have competition so there's more traffic."
-- Lu Harris, Certain Things
"The quality of your staff will determine your success or failure. You can't be everywhere at once."
-- Tina Hart, Luna
"Be aware of how much you'll have to spend to fix up the second store."
-- Betsy Nore, Presence
"Keep your expectations low. It's a bit trying the first year …