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Bergdorf Plans Newsstand Push.(Brief Article)

WWD

| March 18, 2003 | COPYRIGHT 1999 Fairchild Publications, Inc. (Hide copyright information)Copyright

Byline: Greg Lindsay NEW YORK - Bergdorf Goodman, eager to ditch the "catalog" label that has clung to its magazine since its launch in 2000, plans to boost its editorial budget and explore new distribution channels - including the newsstand. The aim is to make Bergdorf's the Magazine more like Vogue or W than other store's house organs.

The spring issue, mailed to 300,000 Bergdorf's customers last week, features a separate men's section for the first time (running from a flipped cover in the back) and 50 pages of advertising, up 20 percent from the year before, according to store executives, although many are from store vendors. Its featured photographers and models, …

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