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SELLING NEW ZEALAND TO AMERICANS `NO EASY TASK'.
(From New Zealand Press Association)
Los Angeles, May 16 - New Zealand is spending far less money promoting itself to North Americans as a tourist destination than smaller, almost Third World countries, a key Australian airline executive said here today.
On the eve of the largest gathering of American travel and tourism personnel to learn about New Zealand as a tourism destination, Qantas vice-president (North America) Wally Mariani said it was a difficult task promoting New Zealand to American holiday-makers.
The US was a very large country with a huge potential tourism market but New Zealand was spending less than some small countries such as …
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