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Retailers Cheer AM Sale.(AM Cosmetics Inc. deal with Markwins International Corp.)
Byline: Faye Brookman NEW YORK - Retailers greeted last week's announcement that Markwins International Corporation inked a deal to purchase brands from AM Cosmetics with enthusiasm.
Last Thursday, Markwins completed the transaction for an undisclosed price that gave it instant access to the leading budget brand in mass cosmetics, Wet 'n' Wild.
Markwins, based in City of Industry, Calif., is a manufacturer, marketer and distributor of cosmetics and beauty products under names such as ACT, The Color Workshop and The Color Institute. Along with Wet 'n' Wild, AM owned Black Radiance, Tropez, Jonel and Artmatic.
Sources at leading mass-market chains said …
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