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RIT campaign reduces sexual assaults. (Newswatch).
As most campuses wrestle with programs to reduce the number of sexual assaults on students, in which about 5% of college women are the victims of rape or attempted rape, the Rochester Institute of Technology NY has documented a dramatic reduction on campus after an intervention program.
A 2000 survey of 954 RIT students, including 175 with hearing problems, showed about 10% of students had sexual intercourse against their will in the previous year. Starting last spring, RIT focused on a social norming campaign, telling students that the vast majority of their peers don't force dates or companions to have sex after they've refused. About 10% of RIT students are deaf or hearing-impaired.
The campaign used a variety of tools, including posters, T-shirts, live and video presentations, talks with the deaf Greek community and deaf first-year students. Reaching the deaf community required special efforts, including helping them define the term "sexual activity."
The study followed up with a second survey of 987 RIT students in spring 2002. Only ...
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