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AccessMyLibrary    Browse    A    AsiaPulse News    OCT-06    AVENUE A RAZORFISH ACQUIRES E-CRUSADE MARKETING AGENCY IN HK.

AVENUE A RAZORFISH ACQUIRES E-CRUSADE MARKETING AGENCY IN HK.

Publication: AsiaPulse News

Publication Date: 31-OCT-06
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COPYRIGHT 2006 Asia Pulse Pty Ltd

(Full text of a statement. Contact details below.) ( BW)(WA-AVENUE-A-RAZORFISH)(AQNT)

SEATTLE--(BUSINESS WIRE)--Oct. 31, 2006--Avenue A | Razorfish, the largest interactive marketing services firm in the U.S. and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the acquisition of e-Crusade, a creative agency for digital marketing based in Hong Kong and Shanghai.

e-Crusade will retain its brand identity and existing leadership team and will operate as a subsidiary of Avenue A | Razorfish.

e-Crusade joins the Avenue A | Razorfish digital marketing family, which includes 12 U.S. locations, DNA in the U.K., Amnesia in Australia and NEUE DIGITALE in Germany.

Founded in 1999, e-Crusade helps clients achieve business and marketing results through effective use of technology.

The digital marketing service includes strategic planning, creative conception, technical implementation and integrated maintenance.

The Association of Accredited Advertising Agents of Hong Kong and Asia Pacific Advertising Festivals have...

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