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When he retires at the end of the Wizards' season, Michael Jordan will leave behind a body of work as heavy on record-book rewrites as it is light on failed expectations. It's the stuff of which legends, not to mention Madison Avenue powerhouses, are made. To see where that legend was launched, we must return to ancient Chicago Stadium and the night of June 5, 1991, when the Bulls faced the Los Angeles Lakers in Game 2 of the NBA Finals.
"Before then, Michael wasn't viewed as a winner," says Chicago Tribune columnist Sam Smith, who covered the Bulls as a beat writer that season. "He was viewed as a great player who could score a lot of points."
Jordan ...