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Fruit snacks. (New Products).(new from General Mills Inc.)(Brief Article)

Candy Industry

| March 01, 2003 | COPYRIGHT 2008 BNP Media. (Hide copyright information)Copyright

COMPANY: General Mills Inc., Minneapolis, Minn.

THE PRODUCT: Sesame Street Elmo Fruit Snacks

THE HOOK: Sesame Workshop, the nonprofit educational organization and producers of Sesame Street, and Betty Crocker for the first time bring a Sesame Street product to the fruit snack aisle. Three different themed packages, which include a mix of 12 different inner snack pouches, will be distributed nationally with learning themes and educational games such as Count with Elmo, Read with Elmo and Explore with Elmo. These …

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