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Sensible Sound

| April 01, 2003 | COPYRIGHT 2003 Sensible Sound. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"Buzz" is an odd commodity. Generally, buzz is a word-of-mouth phenomenon: something has fired imaginations or booties away from the inexorable grind of publicity machines and hype maestros. It spreads more like ooze and less like a prairie fire, finding its receptors and relays at its own pace. Sometimes buzz filters into the underground `zine press and occasionally seeps into the mainstream. Then buzz becomes hype, and the race is on. The spin doctors of Madison Avenue are fairly hip to the power of buzz and will frequently seek to create it in lieu of large and expensive ad campaigns. What better pedigree can a band have than rising from the streets? 2002 saw lots of buzz, both the real (The White Stripes, The Hives) and the manufactured kind (The Strokes, The Vines), around the resurrection of guitar bands, DIY garage types that have periodically slain the globe (the "British" invasion, punk, grunge) and set mainstream rock, usually preoccupied with ...

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