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TABLES FOR TWO.
THE TASTING ROOM -- 264 Elizabeth St., between Houston and Prince Sts. (212-358-7831)--Until it relocated, this summer, the Tasting Room packed its small but fanatical following into an even smaller space, on First Street (eleven tables, no pantry or gas stove). The new dining room and bar seat ninety and are already filled with very earnest foodies--the kind who greet anyone unwitting enough to order something as banal as a cosmopolitan with curious, sidelong glances. (With the juice squeezed to order, cranberries would be tricky; also, it's not that sort of place.)
This is greenmarket cooking at its most improvisational. Colin Alevras, the chef and co-owner, builds each day's menu around what he finds at a farmer's market that morning. Should he determine that mushrooms are the thing, as he did on a recent Wednesday, he doesn't hold back: that night, four of seven starters and six of eight main dishes were built around them. (There was even fungus as dessert: club coral mushrooms with sheep's-milk yogurt, honey, and bee pollen.) If there is something manic about the menu planning, there is something equally fleeting about the results, and a particular dish may never reappear. In some cases, this is a ...
- Tasting room rewards: how staff compensation can raise the bar on direct...
- Magazine article from: Wines & Vines Firstenfeld, Jane January 1, 2009 700+ words
Tasting room and wine club sales remain the most reliable and...representative sample of professionals who focus on tasting room sales for multiple wineries, and with individual tasting room managers to find out the norms and their recommendations...
- Bonny Doon Vineyard Tasting Room on the Move!
- Press release article from: Business Wire July 7, 2008 700+ words
Bonny Doon Tasting Room Moves Doon-Town to Urban Santa...Bonny Doon Vineyard will move its Tasting Room from rustic Bonny Doon to the urban...in Santa Cruz. The newly expanded Tasting Room will open late Fall 2008. The Bonny...
- Pepping up tasting room sales: the Fetzer solution. (Fetzer Vineyards)
- Magazine article from: Wines & Vines Sexton, Jean Deitz August 1, 1995 700+ words
...They were curious to find out why tasting room sales were on a steady decline. "Safeway...the most revealing fact was "that one tasting room was no different than the rest. They...Fast forward to 1995, to the Fetzer Tasting Room & Visitors Center in Hopland...
- Tasting room glassware goes upscale.(Marketing Matters)
- Magazine article from: Wines & Vines Caputo, Tina January 1, 2008 700+ words
...often--than standard glassware, many tasting room managers and winery owners believe that...enhance their brand image and increase tasting room sales. Dr. Konstantin Frank Vinifera...should use the Riedel glasses in our tasting room." The decision turned out to be more...
- Bonny Doon Nouveau Est Arrive! New Tasting Room Opens November 15th.
- Press release article from: Business Wire November 12, 2008 700+ words
...opening of the new Bonny Doon Vineyard Tasting Room this Saturday November 15th2008. Re...Westside of Santa Cruz, the nouveau Tasting Room is extraordinarily playful, offering...equaled, wine experience. The new Tasting Room space, formerly the northwest, gritty...
- Stemilt Creek Winery Tasting Room.(BUSINESS BIRTHS)
- Magazine article from: Wenatchee Business Journal Moraga, Sebastian February 1, 2007 700+ words
...chairs to stay a while and drink. The definition of 'a taste' may vary from tasting room to tasting room, but at Mathison's Stemilt Creek Winery Tasting Room, which opened Dec. 23 in downtown Wenatchee, that amounts to one-fifths of...
- Susie Maddux. (tasting room manager for Quivira Vineyards)
- Magazine article from: Wines & Vines Walker, Larry December 1, 1994 700+ words
...Sinatra and Andy Williams. Now, as tasting room manager for Quivira Vineyards in the...before going on full-time as the tasting room manager about 18 months ago. "I love...others who want more than a taste, the tasting room staff will sell them a glass of wine...
- Fleming Jenkins Vineyards & Winery and Clos LaChance Winery Officially Open...
- Press release article from: Business Wire January 3, 2007 700+ words
Wineries to Celebrate Los Gatos Tasting Room Ribbon Cutting Ceremony on January 10...Calif. -- Backyard Wineries, a tasting room jointly operated by Clos LaChance Winery...to introduce wine lovers to this new tasting room experience. Backyard Wineries, located...