AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Toothpaste: think they whiten? Think again.(Buyers guide)
Drugstore aisles teem with toothpastes claiming to do everything from fighting plaque or curbing tartar to freshening breath or shielding sensitive teeth. But the most prominent claim, whitening teeth, can be misleading. The fine print reveals that most products promise to whiten by removing stains, not by lightening the base color of the teeth.
Moreover, our tests of 41 toothpastes found no correlation between those claims and stain-removing ability. Even the seven toothpastes that contain peroxide, the main bleaching ingredient in whitening strips and professional treatments, lightened or bleached out stains no better overall than other toothpastes.
We ...
- Colgate-Palmolive Co. announces results of two clinical studies on its new...
- Press release article from: PR Newswire April 29, 1987 700+ words
...This allows Colgate Tartar Control Formula to fight...time." Colgate Tartar Control toothpaste has been accepted by the American Dental Association and carries...cavities. Colgate Tartar Control continues the Colgate...
- Colgate promotes new tartar control toothpaste. (Colgate-Palmolive Co.)
- Magazine article from: Chain Drug Review May 9, 1994 700+ words
...budget for promoting a new Colgate tartar control toothpaste with a "micro-cleansing...formula will replace Colgate's current tartar control toothpaste, which has fallen well...Gamble's (P&G's) Crest tartar control, the leading toothpaste in the $1...
- Effects of tartar-control dentifrice on tooth sensitivity: a pilot study.
- Magazine article from: Journal of Dental Hygiene Lavigne, Salme E. Gutenkunst, Linda S. Williams, Karen B. May 1, 1997 700+ words
...effects of two commercially available tartar-control dentifrices on dentin hypersensitivity...vitro study examined the effects of tartar-control paste on dentin sensitivity and found...periodontal disease. A variety of tartar-control dentifrices has recently been introduced...
- San Diego startup bites into massive tartar-control market with new gum....
- Magazine article from: San Diego Business Journal Fikes, Bradley J. May 18, 1992 700+ words
...enamel. Tartar is removed chemically, by a mild, non-toxic acid that loosens it. Phil Wilson, a spokesman for the American Dental Association (ADA), said that no matter how good the gum is, it can't substitute for brushing teeth, flossing daily...
- WARNER-LAMBERT TO ROLL LISTERINE LINE EXTENSION: NEW TARTAR CONTROL MOUTHWASH...
- Magazine article from: Advertising Age Pollack, Judann September 28, 1998 700+ words
...battlefield in mouthwash, is introducing Tartar Control Listerine in February, backed by a...product initiatives. $27 MIL AD BLITZ Tartar Control Listerine will benefit from $114 million...and sampling program is planned for Tartar Control Listerine, according to the trade...
- WARNER-LAMBERT TO ROLL LISTERINE LINE EXTENSION: NEW TARTAR CONTROL MOUTHWASH...
- Magazine article from: Advertising Age Pollack, Judann September 28, 1998 700+ words
...battlefield in mouthwash, is introducing Tartar Control Listerine in February, backed by a...product initiatives. $27 MIL AD BLITZ Tartar Control Listerine will benefit from $114 million...and sampling program is planned for Tartar Control Listerine, according to the trade...
- Swedish court stops Unilever's Elida-Gibbs unit from making tartar control...
- Press release article from: PR Newswire March 10, 1989 700+ words
...S ELIDA-GIBBS UNIT FROM MAKING TARTAR CONTROL CLAIMS FOR PEPSODENT NEW YORK, March...s Aim, Close-Up and Mentadent tartar- control toothpastes sold worldwide use identical...other companies, introduced special tartar control toothpastes throughout the world...
- Tartar Control Listerine.
- Magazine article from: Cosmetics & Toiletries & Household Products Marketing News in Japan February 25, 2003 700+ words
Fizer Consumer Inc. has released "Yakuyo Tartar Control Listerine" a mouthwash product containing zinc chloride to prevent tartar adhering to the tooth's surface. The zinc chloride...
