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Dannon Activia has cultures that last.(up front: News/Trends/Advice)(yogurt)

Consumer Reports

| August 01, 2006 | COPYRIGHT 2006 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The TV ad shows two college women, one ready to party, the other looking miserable. "I'm bloated, irregular," she groans. Her friend diagnoses stress and prescribes Dannon Activia yogurt.

The reason is probiotics. They're beneficial bacteria that live in the small intestine and are present in many yogurts. They may help with some digestive disorders and could have other advantages. In a study described in the April 2006 online edition of the gastroenterology journal Gut, researchers found that stressed-out rats benefited from a serving of water containing certain probiotics.

Activia contains Bifidus regularis, a strain trademarked by Dannon that is not in its other yogurts. A few small studies suggest regularis creates some greater, um, movement through the intestines, but we can't say it's better than other probiotic bacteria. We can, however, address one boast: that it "survives passage through the digestive tract, arriving in the colon as a living ...

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