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Did you know that the term "secretary" is being replaced by the awkward phrase "administrative support staff"? Some committee decided that secretaries would be enriched by becoming ASSes. Think of all the ripple effects. On National Secretary's Day we'll be told: You have a great ASS so Take your ASS to lunch or Give your ASS the day off.
This is just one example among many of over-embellished titles. We've got baristas (coffee servers), building superintendents (handymen and janitors), and marketing associates (salesmen) to name a few. Nursery schools are early childhood education centers, the garbage dump is the landfill, and the toilet is the commode. Reluctant to let things be what they are, we have taken to dressing them up in names and words implying tremendous significance (NITWITS).
Most of this has been caused by a mistaken notion that blunt clarity may be offensive. And being offensive has replaced criminality as the most antisocial behavior one can display. Now that most criminals are victims of racism, economic deprivation, parental abuse, educational mismanagement, addictive behavior, the capitalist plot to create a pool of downtrodden wage slaves, or simple neurological misfiring, society's real villains are people who throw chardonnay bottles in the regular trash or call their ASS a ...