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Prairie Logic's new Virtual Video Reality (VVR) technology enables live-action 3D imagery to be captured, then viewed, in 360-degree digital surround video. The company likens the viewing experience to Imax or Panavision, with the main difference being that VVR is an immersive 3D experience.
To create a VVR experience, a film crew uses the company's Experience Capture System (ECS) to obtain footage. The digital files are then sent to Prairie Logic, which processes them using proprietary algorithms and image manipulation software. The resulting content is delivered on DVDs and can be played back using Prairie Logic's PC-based Experience Playback System (EPS) and viewed on any display that supports stereo viewing, such as head-mounted units or projection-based wall displays.
Advantages of VVR, according to the company, include the ability to capture 360-by-360 live-action video in 3D, the elimination of perspective distortion common to other immersive camera technologies, image resolution that is scalable from video to HDTV to ...