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KOREAN CARMAKERS SHOULD ADOPT NEW EUROPEAN STRATEGIES: KAMA.
SEOUL, April 1 Asia Pulse - Korean carmakers are required to adopt new sales strategies for Europe, where their sales and market shares are sluggish, the Korean Automobile Manufacturers Association (KAMA) said Tuesday.
According to the association, the automakers sold 389,222 vehicles there last year, down 5.2 percent from a year ago, with market share also declining by 0.1 percentage point to 2.7 percent.
The drop resulted from their insufficient supply due to labor disputes and the overall slump in the European market, KAMA ...
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