Loyalty program members in the Middle East increase spending.

(From AME Info - ME Company Newswire)

Irvine, CA, USAHMC used its Loyalty Marketing Index for the Middle East-based on 35 4- and 5-star hotels located throughout the region - to track tr in loyalty member spending for the first two months of 2003. Results of the analysis showed that loyalty program members in the Middle East were dining just as often as and spending significantly more per visit than a year earlier.According to data collected by HMC's ClubCentral tracking application, HMC program members averaged the same number of covers at the dining facilities of these hotels during January and February of 2003 as they did in January and February of 2002, however, …