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(From Vanguard (Nigeria) - AAGM)
Byline: Franklin Alli
The Chairman of the Advertising Practitioners Council of Nigeria (APCON), Chief Olu Falomo has stated that the application of tools of Marketing Communications in the nations educational sector will enhance the process of reforming the sector for sustainable growth and development.
Falomo,who spoke recently in Lagos at the event of the Nigerian Education Exchange (NEDEX) \Back to School Fair Partners Forum, emphasised that marketing communications tools such as advertising, public relations, events management, direct marketing and sales promotion were now being increasingly used in positioning …