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(From The Economic Times)
: SET Max is looking to reap a bumper crop as India makes it to the Super Six of World Cup on Friday. The channel had strategically left eight to 10 per cent of its ad spots unsold and it is now looking to charge a healthy premium for these spots for the next 12 Super Six games. Sources said that SET Max could even charge double the normal ad rate of Rs 1.1-1.25 lakh/10 seconds for these unsold spots.
Even Pepsi, Reliance, Samsung and HLL would be exulting, since the top dollars they paid for sponsorship on SET Max would have turned to dust mid-tournament, had India not made to Super Six.
According to SET Max marketing head …